The Story

A24 produces films in the art-horror genre. This is different than your typical horror films. Since 2017, A24 has reinvented the way people see horror. Online forums rave and discuss the latest films by deconstructing every scene. The genre is now thriving with interest. A24 can capitalize on this by acknowledging their role in the genre and how fans have played a large part as well. Horror doesn't have to be scary.

I decided to create a multichannel campaign that focused on the beauty of A24 horror. The strategy was to get young to middle aged movie goers, who do not typically watch horror, to appreciate and see A24 movies as impactful. I did this by showcasing horror as something breathtaking and artful rather than a blockbuster gag.