Bring the world home
Student Work | Art Direction / Copywriting / Graphic Design / Video Editing
When everything you love seems so out of reach, bring the world home with Oculus VR.
The Story
This campaign focused on a target audience that tech companies try to reach but fail over and over again: Baby Boomers. For our primary research we sent out a survey to better understand what this generation likes to do. We found that they are competitive and are mentally focused. We also found that 64 percent of Baby Boomers are interested in VR. From the information we gathered, we were able to create composites backed by primary and secondary research. The overall strategy was to get independent and active Baby Boomers who seek adventure but feel isolated and alone. We wanted our campaign to express a sense of youth, energy, and positive spirit. To do so we introduced VR as an experience that is more than a game that could bring real-life activities home.
Credits: Arsham Maleki
Social Media
When writing the copy for this campaign, I wanted to keep the fun and adventurous tone and voice present. The social media was no exception. Each Facebook and Twitter post described a different scenario.
Other Channels
Our research showed that the target audience frequented YouTube and Pinterest. We decided to create a web banner and a Pinterest ad to reach these channels.
