Belly Buddies
Student Work: Art Direction / Copywriting / Graphic Design
When your stomach can’t handle what you eat, call on the Belly Buddies to save the day.
The Story
Tums was the client for this campaign, and we wanted to use an illustration style that was fun and light-hearted. We focused on giving the brand a personality and voice that went beyond simply being the #1 antacid in the country. We decided to place the brand in relatable situations and emphasize its role in the consumer's day.
This campaign was awarded a silver medal for consumer campaign category in February 2022, issued by Atlanta Ad Club.
Credits: Chahat Malhotra
Social Media
For the social media approach we decided to use pop-culture memes to reach our audience. By making comedic social media posts, we were able to convey our message that Tums are #bellybuddies.
P.O.S.
Point of sales ads were implemented to reach the audience where they shop, while at the same time keeping the fun, comedic approach.
