The Story

The colorblind community can have trouble seeing the color of Lego’s blocks. The solution, a CVD aid that allows the builder to enjoy every brick and build with ease. To do this we partnered with EnChroma. Based on our research we found that the colorblind community has trouble differentiating between certain building blocks, which can take away the enjoyment of all that we know and love about LEGO. We found that the colors that cause the most issues are blue, green, and red. Choosing these colors as the frontrunners in our ads help resonate with those that are colorblind. We proposed to provide EnChroma glasses in select LEGO kits. Now, color never looked so good. 

Winner of a Gold IDA Award.