Hunger action month
Role: Art Direction / Graphic Design
One Month. One Mission.
The Story
The Arkansas Food Bank approached the Stone Ward intern team with a challenge. The goal was to raise awareness about Arkansas food insecurity within a younger demographic during national Hunger Action Month.
The official color of the month is orange which was implemented into the overall look of the campaign. The client liked the tagline “One Month. One Mission.” Going off that, we decided to create a spy theme nicknamed “Agents of Change,” that could be seen in all of the final deliverables. The campaign covered social media platforms like Instagram and Facebook. In addition, OOH ads were created to raise awareness throughout Central Arkansas. A radio ad was produced by Lucky Dog studio to be placed on Spotify.
Credits: Stone Ward Interns, Lucky Dog Stuido
Social Media
For the month of September 2024, the Arkansas Food Bank’s feed is transformed into a orange spy theme. This consisted of post announcing envents, or simply sharing information. A set of reels was also created by the Video Intern, Jordyn Gobble.
Spotify Ad
The Spotify spot continues to develop the spy theme throughout Hunger Action Month.
Hunger Action Month Merchandise
Throughout the month volunteers would receive a t-shirt and a pack of stickers. This helps to be a reminder to people who served and people who come across these items.
